An article in New York magazine’s Grub Street by Emily Sundberg observed that twenty-somethings are suddenly on to martinis. At least in New York. She suggests a number of theories to explain the new trend. We just think, well, where have you been?
We loved this paragraph:
“Martinis are also a move away from the whole natural-wine bonanza of a few years ago, a drink that offered some kind of higher moral imperative of being closer to the land and less processed or whatever. Martinis offer no such sanctimoniousness: “They’re not good for you, they’re just good,” posits chef and entrepreneur Jonah Reider. “A martini is judged on the execution: so impossibly ice cold it’s surprising its not solid, one elegant garnish, dangerously filled to the top of the most inconvenient un-ergonomic glass shape of all time — and preferably with leftover martini sitting in a spillover cup sitting on ice.””
Twenty-somethings…. welcome!
– Jet Cannon
