NPR reports that the business of nonalcoholic beer, wine and spirits is booming.
NielsenIQ’s data shows the market for nonalcoholic beer, wine and spirits grew more than 20% last year — and more than 120% over the last three years. The market now sees almost $400 million in annual sales. Compared to the roughly $200 billion market for stuff that can get you drunk.
So where’s the Buzz? The data shows that 82% of people who buy nonalcoholic beers, wine and spirits also buy traditional alcoholic drinks. So it seems a lot of folks are just cutting back and not giving up the real stuff.
– Jet Cannon