Hard seltzers are growing in popularity in part due to their offering a lower calorie and lower alcohol-by-volume alternative to other alcohol beverages. Earlier this year, Michelob marketed the first national USDA-certified organic seltzer with zero sugar, zero carbs, 80 calories and is filtered six times to remove impurities. A race to healthier is a good thing and beverage makers are pitching real fruit juice, gluten-free, and seltzers with less ingredients. The calorie content of spiked seltzers are comparable to light beer as well as liquor mixed with no-calorie beverages. All good…. Unless you drink too many of them.
– Jet Cannon
