Baby Boomers bought a lot of Harley-Davidson motorcycles over the years. The unmistakable exhaust note is part of our classic rock collection. Often customized, it’s rare that two Harley’s look alike. And with all the gear and merchandise Harley markets, it’s rare two riders look alike. Harleys are tough. Baby Boomers are tough.
What will Harley do without the Boomers? Euro-style bikes. Smaller bikes? Electric bikes? Yeah, that’s where they’re headed because Millennials are their new market. And that’s fine. The big hogs belong to us.
– Jet Cannon
