Buzzed Boomer Assistant Chief Correspondent Old Man Wrong and I have often discussed, and he has written about, our confusion with vodka and its lack of taste; at least to our palates. What’s all the marketing fuss? It’s all the same, right? We drink gin. Because it has flavor. So as a joke, OMW gave me a tiny plastic barrel of NEFT vodka. I tried it on the rocks and compared it to my mostly-dry Bombay Sapphire Martini. I admit I was impressed with it’s smooth texture. Maybe that’s the “mouth-feel” that I’ve read about. I can’t say it had flavor but it was nonetheless appealing. Anyway, I’m going to try the bigger 750ml barrel and compare it to other vodkas. Plus it’s hard to resist the genius marketing of putting vodka in an unbreakable barrel so I don’t break my bottle by the pool as I’ve done so many times before. Okay, that’s never happened, mainly because I don’t have a pool, but I still love the barrel idea. If you get into the hype about filtering multiple times, well, NEFT’s water has been filtered for 50 years in the Austrian Alps! So it’s got that going for it. A sucker is born.
My local liquor store hadn’t heard of NEFT. But the big box liquor store probably does carry it. More to come from Buzzed Boomer’s intrepid Research Department.
– Jet Cannon
