Many Baby Boomers are familiar with Irish coffee and espresso martini’s. Adding a kick to coffee is a time-honored tradition. So Boomers will not be surprised to find spiked coffee in a can. Ask for a PBR and you could be handed a Pabst Blue Ribbon Hard Cold Brew. Packing a caffeine and low alcohol-by-volume Buzz, it might just be the ticket for an early-morning tailgate this coming season!